Tasva

We are TASVA – TAT (that) and SVA (me/mine), denoting all that is me, all that is mine. As we forge a new way of bringing bespoke design to the world of Indian menswear, you’ll get to witness smart, stylish, and subtle ensembles that speak to the confident, contemporary Indian man. With the dream of creating a trusted, ethnic wear brand, Aditya Birla Fashion and Retail Ltd (ABFRL), a division of the reputed Aditya Birla Group and ace designer Tarun Tahiliani, collaborated to set up TASVA, in 2021. We offer the Indian men of today, ethnic wear that is crafted to the last detail to suit their modern aesthetic and their pursuit of comfortable, non-fuss clothes, for special occasions and everyday use, alike.

Tarun Tahiliani, designer par excellence was always intrigued by the belief shared by most Indian men of Indian wear being uncomfortable. Known for his expertise at infusing Indian craftsmanship and textile heritage into a tailored silhouette, he brings his immense understanding of fit, fabric, fashion to the fore at Tasva. Tasva reflects his signature style, combining traditional aesthetics with modern design.

Tasva aims to present a new perspective on ethnic wear. Ek naya Nazariya. A fresh take, a delightful surprise for the man who has always wished for Indian wear that is classy and comfortable both, at the same time. Ensembles that spell glamour and style, even while they curate traditional silhouettes and crafts.